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Thursday, July 12, 2007

Westerners and Easterners see the world differently

FROM NewScientist.com news service by Zeeya Merali


Chinese and American people see the world differently – literally. While Americans focus on the central objects of photographs, Chinese individuals pay more attention to the image as a whole, according to psychologists at the University of Michigan, in Ann Arbor, US.

“There is plenty of anecdotal evidence suggesting that Western and East Asian people have contrasting world-views,” explains Richard Nisbett, who carried out the study. “Americans break things down analytically, focusing on putting objects into categories and working out what rules they should obey,” he says.

By contrast, East Asians have a more holistic philosophy, looking at objects in relation to the whole. “Figuratively, Americans see things in black and white, while East Asians see more shades of grey,” says Nisbett. “We wanted to devise an experiment to see if that translated to a literal difference in what they actually see.”

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