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Saturday, July 19, 2008

Coming This Fall: Free Textbooks by KATHLEEN KINGSBURY FROM Time

Yes, free. The firm, based in Nyack, N.Y., launched a pilot project Monday to supply four business and economics textbooks online at no charge to several hundred undergraduates on at least 15 campuses nationwide. By giving away content through the Web, Flat World aims to upend the $5.5 billion textbook industry. "Nobody's satisfied with the status quo. Students, faculty, authors — their feelings all range from ambivalent to extremely unhappy," says Flat World founder Eric Frank, a former executive at Prentice Hall, the nation's largest textbook publisher. "Why not try something different?"

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