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Friday, July 18, 2008

A Golden Recipe for McDonald's Europe by Kerry Capell FROM Newsweek

Three years ago, Denis Hennequin was faced with the supersized task of turning around the lackluster growth of McDonald's Europe. The Frenchman—the first non-American president of the fast-food chain's European operations—embarked on a massive McMakeover of more than one-third of the Oak Brook (Ill.) company's 6,400 European outlets. And voilà, today McDonald's Europe is sizzling. "The European business is growing much faster than the U.S.," says Steve West, restaurant analyst with St. Louis brokerage Stifel Nicolaus.

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