Why Kenya's Elkanah Odembo Believes All Roads Should Lead Investors to Africa FROM Knowledge@Wharton [Long Interview]

"The East African bloc, with a population of about 150 million -- that's Kenya, Uganda, Tanzania, Rwanda and Burundi -- offers a significant opportunity because we have a customs protocol, which has increased trade between the countries significantly. A few months ago, the five countries signed a free trade protocol, which now enables us to move goods, services and people across our boundaries without any hitches."