The Starbucks debate FROM The Economist

“If the name "Starbucks" is so strongly associated with coffee that you have to remove the name in order to launch another product, does that not suggest that the corporate strategy is out of synch with customer understanding?” -- Nigel Hollis

Here is the logo change they are referring to, originally from Christian Science Monitor:
http://tinyurl.com/25vqv6q
This link has no accompanying article, just look at the logos! For the article, click on the Title above.