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Bernard M -- Taipei English Tutor

Bernard M - English Conversation / TOEFL / IELTS 一對一英文會話

Monday, January 17, 2011

The Starbucks debate FROM The Economist

“If the name "Starbucks" is so strongly associated with coffee that you have to remove the name in order to launch another product, does that not suggest that the corporate strategy is out of synch with customer understanding?” -- Nigel Hollis
Here is the logo change they are referring to, originally from Christian Science Monitor:
http://tinyurl.com/25vqv6q
This link has no accompanying article, just look at the logos! For the article, click on the Title above.

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